Peugeot Birmingham

Product launch & dealer conference

Client: Peugeot
Location: ICC Birmingham
Agency: AddingValue

After the success of Peugeot’s rebranding event in London, Multimedia Plus again partnered with agency Addingvalue to produce the annual Peugeot Dealer Conference at the ICC in Birmingham. This event was attended by over 400 Dealer Principals and the senior management team. The event recreated a “Top Gear” style setting which ensured a high level of interactivity from the presentations.

The event was produced in a TV studio style format with a full camera crew shooting the event from start to finish.

The conference included a laser light show with the reveal of the new Peugeot 508 plus the new electric car.

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