Multimedia Plus was asked by Four Marketing to deliver a fully projected gallery space for London Fashion LCM to give an engaging backdrop to CP Company’s unique brand of clothing.
The space was not large and there was no time to hang rigged projectors from ceilings etc. so we proposed using a number of ultra short throw projectors hidden in white plinths that would front project images to ‘paint’ the entire space with product images. The new product range and feature lights were mounted on simple microphone stands in keeping with the rugged industrial feel of the venue.
CP Company design some of their jackets with built in lenses which they wanted to bring ‘alive’. We used low light level pinhole security cameras on small stands to capture, flip and project within the lenses. This produced some amusing “selfie” moments when people realised they were within the images projected on the gallery walls. These “selflies” were then shared via social media such as twitter and snap chat.
Our input: overall technical concept, content design, design delivery close liaison with the Four Marketing & CP Company teams.